There was a time, as recently as the 1980s, when storefronts, murals, banners, barn signs, billboards, and even street signs were all hand lettered with brush and paint. But, like many skilled trades, the sign industry has been overrun by the techno fuelled promise of quicker and cheaper. The resulting proliferation of computer designed, die-cut vinyl lettering and inkjet printers has ushered a creeping sameness into our landscape.
Fortunately, there is a growing trend to seek out traditional sign painters and a renaissance in the trade. In 2010 filmmakers Faythe Levine, co author of Handmade Nation, and Sam Macon began documenting these dedicated practitioners, their time-honoured methods, and their appreciation for quality and craftsmanship.
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